Floeting®
The Floeting® Diamond is a new and innovative diamond setting, that has never before been achieved in jewellery. The success of the product and accompanying marketing and design saw us win multiple awards including a national Best Award and an international Red Dot Award, as well as a collaboration with international brand Tiffany & Co.
While working for The Village Goldsmith, I had the opportunity to see out the brand launch for their new and innovative diamond setting, The Floeting Diamond. We created a modern, minimalist, and clean brand to reflect the space age technology and ultra sleek look that this new setting has brought to the world of jewellery. As well as digital assets, we also exhibited this setting at an international trade show for which I designed and coordinated our entire booth design.
Art direction and post-production
Ad Design
Meta and Google Ads
Booth design and coordination
Website design
This website was designed to support the launch of the Floeting® diamond by introducing the product, and educating retailers, “early adopter” customers, and potential collaborators. The jewellery was not for sale on this website, but instead our focus was on communicating the innovation, quality, and intensive testing and certifying processes behind the product to prove it’s competitive edge amongst the scrutinous world of jewellery.
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