Natural Songwriter
Co-founded Natural Songwriter alongside a songwriting and creativity specialist, helping build the brand from the ground up. Led all visual and digital design, including brand identity, website design and development, and creation of marketing assets across web and social. Set up and managed the website’s backend systems, email platforms, and automations to support sales funnels, product delivery, and community engagement. Worked collaboratively on marketing strategy, product development, and the sourcing and manufacturing of our book. Contributed to content creation, campaign planning, and the overall brand direction to grow a global audience of songwriters and creatives.

Wildhouse Design Studio
Led creative projects from concept to completion for a wide range of clients. Balanced hands-on design work with client communication, scheduling, and production management. Developed campaigns, digital assets, and print materials that aligned strategy with strong visual storytelling.

Self Employed

Providing design services across branding, web design, and print collateral for small businesses and creative clients. Experienced in managing all stages of design projects, from concept and client briefing to delivery.

The Village Goldsmith | Floeting

After two years as a Jewellery Consultant and Designer, I progressed to oversee brand direction and creative output for this luxury goods company. Managed brand identity, marketing campaigns, and digital design. Ensured cohesive visual communication from in-store to across global markets and collaborated closely with the directors to evolve the brand.

The Village Goldsmith

Worked directly with clients to design bespoke jewellery and deliver exceptional customer experiences. Developed strong skills in visual communication, storytelling, and translating client needs into creative solutions. Promoted to focus on digital sales and online experience due to strong understanding of brand presentation and customer engagement.

Mojo Coffee

Managed daily operations and a small team in a high-volume hospitality setting. Focused on maintaining service standards, efficient workflow, and a warm, professional environment for customers and staff alike.

Mojo Coffee

Built a foundation in teamwork, communication, and customer service within a busy café environment. Developed an appreciation for creating consistent, positive experiences under pressure.